There Is An Alternative

Eastlan Ratings is privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 450 subscribing radio stations in more than 90 markets across the United States.   

Eastlan Advantages: 

 1. Sample Size   Eastlan sample sizes are significantly larger-often by hundreds. Eastlan also believes in surveying only one person per household for broader representation.

 2. Weighting   No response rate problems here. Eastlan's hybrid of random stratified telephone-recall sample and daily e-surveys is very precise and closely matches the population composition of the survey area. By contrast, diary methodology surveys tend to be heavily weighted as telephone calls or direct mail are used to place diaries but there is no control over which diaries are actually returned.

 3. Flexibility   Eastlan’s market measurements allow you to access ratings in all major dayparts and demos. Plus, Eastlan data can be analyzed to the county or even the ZIP code level.

 4. Software   Eastlan does not charge extra for sales presentation software. Eastlan is proud to provide our subscribers with the most innovative sales & presentation software in the radio industry today. The power and flexibility of Radius is unmatched. Best of all, this fantastic Radius package is part of your Eastlan subscription fee.

 5. Price   Eastlan audience measurement studies often cost tens of thousands less than other studies with the same in-tab.

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