There Is An Alternative

"People that buy on rankers have been uniformly willing to look at Eastlan. In fact, Dunkin' Donuts made a significant buy based on the Eastlan data. Most agency buyers will say that they have to make the buy, for now, based on Arbitron - but they already have the data. I didn't need to be paying $250,000 a year to present what they already have. Now - we present Eastlan, at one-third the cost. The end result is that we are ahead of budget (both revenue and cash flow), significantly outpacing the market in Miller Kaplan. I don't mind being a pioneer, but I just didn't expect to be first. Privately-held companies are insane if they don't look closely at making this move."
Ed Levine/CEO
Galaxy Communications/Syracuse NY



"Eastlan was a perfect fit, and it was cost-effective---five times cheaper."
Owen Weber, Vice President
Guaranty Broadcasting/Baton Rouge, Louisiana



“As National Sales Manager, Eastlan’s ratings have absolutely made me money. I can resource any demographic needed, whether it be age, gender, household income, educational level, any time of day, whatever the client’s need is, I can answer the need with these ratings.

I have used these ratings in presentations to major clients in Seattle, Chicago, Minneapolis and San Francisco, besides here locally. The options for printing out any of the results in various graph formats with high color definition has left lasting impressions with people who previously had no visual understanding of our area and the impact our radio stations have on this community.

During any political season, the Eastlan ratings are a necessity for me to carry on business with agencies from around the nation. I pull up what the agency and can email them directly from the Eastlan’s Radius software. This is so time-efficient that I am able to meet an agency’s needs immediately, which often secures the bulk of the impending buy for our stations.

After 15 years of impeccable service and providing us a software package that efficiently and effectively presents our radio stations’ performance results, I am still profoundly thankful for how much easier it makes my job, and how professionally I am able to display our stations’ performances.”
Kay Ruh, National Sales Manager
Clear Channel/Bozeman, MT



"Received our first McDonald’s buy in over 10 years within 48 hours of receiving the Eastlan data, only because I could substantiate our 18-34 year old demographic, And the buy was larger than my total investment with Eastlan!! I guess that answers the question of how much Eastlan costs. I got my money back in 2 days and now it makes me money every day..."
John Klapperich, President
KMBQ/KBYR Corporation/Wasilla, Alaska

 

"Eastlan provides the product that is just right for "condensed" 
markets such as the Newburgh-Middleton market that has consistently 
been under-sampled and over-billed by Arbitron."
Joerg Klebe, President
Sunrise Broadcasting, Newburgh, NY



"With almost three times the number of samples of its competitor (Arbitron) and in-tabs that are weighted closely to the market's demographics, Eastlan is of tremendous value to our stations. The data we receive from Eastlan to evaluate audience levels is more accurate and our bottom line is much healthier. Eastlan has been well-received by those advertisers - local, regional and national - that need ratings. The new qualitative data is of tremendous value and the email function makes our presentations to agencies much easier. Once again, you've given small market broadcasters an edge. Thanks for all you do to enhance your product and enhance our ability to generate revenue."
Keith Shipman, President
Horizon Broadcasting Group/Bend, Oregon



"I place tremendous value on Eastlan's research and the role it has played in my sales efforts over the years. What is truly unsung, however, is your incredible tech support. You are very accessible and virtually unstumpable. Time and time again over the years, you have patiently led me through the process of finding what I need... directing and teaching."
Cary Nicklay
Cherry Creek Radio, Montana

 




 

 

 

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