There Is An Alternative

"We did extensive research before moving from Nielsen to Eastlan 3 years ago and discovered they have a lot of happy clients. Now after three years of experience using Eastlan, we find that contrary to what some would have lead us to believe, we'veseen no negative impact or attrition from either our National, Regional or Local advertisers. In fact, it's been positive as our business is up. Our decision to renew long-term with Eastlan reflects our confidence in the product moving forward. It was really a no brainer."
Mark Bass, Market Manager
Centennial Broadcasting, Fredericksburg VA 

"When we were faced with Nielsen exiting our market our first concern was 'how much National and Regional business will be lost due to a switch in ratings providers'. It’s been over six months now and the answer is “zero”. As a matter of fact our CPP ratings have actually increased with Eastlan and we’re now bidding National and Regional at higher rates and still exceeding the buyers efficiency goals. We’re impressed."
Michael O’Shea, President
Amaturo Sonoma Media Group, Santa Rosa CA 

"Eastlan has proven to be a reliable and responsive partner in the past, now that relationship is growing to another Neuhoff market-Decatur IL. Our objective is to provide our client partners with the data they need to make the most informed decisions possible. Eastlan allows us to meet that objective."
Mike Hulvey, CEO
Neuhoff Media/Danville, Illinois 

“After considerable deliberation among our Corporate staff, Market Managers and Sales team, we concluded that the Eastlan radio audience measurement services will provide us with credible data at a very efficient cost."
Allen Shaw, President & CEO
Centennial Broadcasting, Fredericksburg and Winchester VA

“Eastlan Ratings provides the audience research we need to measure the outcome of our strategic programming decisions. It also provides the research the ad community desires to properly buy the market. The much larger sample sizes and methodology provides data without ratings wobble and hard to explain outcomes. All this is at a cost commensurate with a company that is a partner to radio.“
"Brian Schimmel, Market Manager
Sunrise Broadcasting, Wilmington NC

"I made the switch from Nielsen/Arbitron because I found that for our market, the fees were very reasonable. Additionally, the client service from Eastlan Ratings client service has been so much better."
Benny Bee, President
Bee Broadcasting, Kalispell, MT

"Eastlan Ratings is a versatile service that is easy to use. It has helped us with national business. I'm happy with the value."
Chris Bullock, General Manager
Cromwell Group, Decatur IL

"On top of having a great product, the personal service is wonderful. They always make us feel like we are their best client. This is a company you want on your team."
Jamie Futrell, General Manager
Bristol Broadcasting/Paducah, Kentucky


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