"We terminated Arbitron in mid-2009 and moved to Eastlan in our three rated markets. We reduced our research costs significantly in the transition and experienced an overwhelming response from the buying community. We have several anecdotal examples of key buyers recognizing the more timely and larger sample approach of the Eastlan product.” We invested the money we saved on the Eastlan transition back into our operation and thanks to hard work of our people at NNB, we are already reaping the benefits...”
Trila Bumstead, Chief Executive Officer
New Northwest Broadcasters/Seattle, Washington

"We have been able to use the Eastlan Ratings' survey information to improve both programming and sales. The hour by hour daypart breakouts have allowed us to evaluate every element of programming independently. In sales, the agencies and local clients have not only accepted Eastlan, they have welcomed the additional demographic breakouts not made available to the small market by other ratings services. We have been able to secure buys, and move money from competitors with the new numbers. In this business every investment must positively effect the bottom line, and Eastlan has done that."
Steven R. Frey, Station Manager
Whitewater Broadcasting/Richmond, Indiana

“We take seriously the ability to reward deserving employees and invest in the communities we serve. The R.O.I. for the traditional diary service has become invasive to these commitments. Eastlan allows us to continue to measure the market twice a year with an increased sampling and significant savings.

We strongly considered Eastlan five years ago and passed. I’ve never been quite comfortable with that decision. We’ve continued discussions with Mike Gould and Bud Janes at Eastlan and with some of their clients. We’ve now signed with Eastlan. Their product appears to be a much better business model for the overall success of our group.

Market ratings should be a tool for better service to the advertising community, not a burden on our industry R.O.I. Eastlan is a refreshing option with increased sampling and a more user-friendly pricing model.”
Greg Bell, Vice President
Woodward Communications/Appleton, Oshkosh and Green Bay, Wisconsin

"We have used both Arbitron and Eastlan Ratings. The differences are very clear. First of all, Eastlan has a great product. We don't see the big sways and wobbles we saw with Arbitron. The larger sampling really helps correct those problems. The software has lots of great selling features too. But on top of having a great product the personal service is wonderful. They always make us feel like we are their best client. In our first year we had a problem, before we knew the president of the company flew to Paducah to talk face to face about our concerns. We were impressed and they corrected the issues. This is a company you want on your team."
Jamie Futrell, General Sales Manager
Bristol Broadcasting/Paducah, Kentucky

"H. Hawaii Media was the first broadcaster to bring Eastlan Ratings to Hawaii. Using Eastlan our results have been fantastic! We were able to show media buyers and direct clients why they needed to use us versus the “other” guys who they bought purely out of habit. As a small market broadcaster, we have found Eastlan to be a very effective and affordable way to keep our stations in the forefront. I highly recommend Eastlan."
George Hochman, President
H. Hawaii Media/Kauai and Maui, Hawaii

"People that buy on rankers have been uniformly willing to look at Eastlan. In fact, Dunkin' Donuts made a significant buy based on the Eastlan data. Most agency buyers will say that they have to make the buy, for now, based on Arbitron - but they already have the data. I didn't need to be paying $250,000 a year to present what they already have. Now - we present Eastlan, at one-third the cost. The end result is that we are ahead of budget (both revenue and cash flow), significantly outpacing the market in Miller Kaplan. I don't mind being a pioneer, but I just didn't expect to be first. Privately-held companies are insane if they don't look closely at making this move."
Ed Levine, CEO
Galaxy Communications/Syracuse NY

"Eastlan was a perfect fit, and it was cost-effective---five times cheaper."
Owen Weber, Vice President
Guaranty Broadcasting/Baton Rouge, Louisiana

“We have used Eastlan in other markets and have found their product to be well-received by both local advertisers and regional agencies. We get a great product that gives us everything the other service does and more, but at a fraction of the price. That’s money right to our bottom line.”
Ken Barlow, Chief Operating Officer
Vox AM-FM/Burlington, Vermont

"With almost three times the number of samples of its competitor (Arbitron) and in-tabs that are weighted closely to the market's demographics, Eastlan is of tremendous value to our stations. The data we receive from Eastlan to evaluate audience levels is more accurate and our bottom line is much healthier. Eastlan has been well-received by those advertisers - local, regional and national - that need ratings. The new qualitative data is of tremendous value and the email function makes our presentations to agencies much easier. Once again, you've given small market broadcasters an edge. Thanks for all you do to enhance your product and enhance our ability to generate revenue."
Keith Shipman, President
Horizon Broadcasting Group/Bend, Oregon