There Is An Alternative


"When we were faced with Nielsen exiting our market our first concern was 'how much National and Regional business will be lost due to a switch in ratings providers'. It’s been over six months now and the answer is “zero”. As a matter of fact our CPP ratings have actually increased with Eastlan and we’re now bidding National and Regional at higher rates and still exceeding the buyers efficiency goals. We’re impressed."
Michael O’Shea, President
Amaturo Sonoma Media Group, Santa Rosa CA  


“We have just finished our review of the Winter 2016 data from Eastlan for the Greensboro market and once again your local market ratings confirm the solid positions we hold at WKRR and WKZL. As you are aware it has now been 6 months since we ended our affiliation with the other service and I can tell you that with the help of Eastlan we continue to see double digit revenue growth over the same time last year. We are very comfortable sharing Eastlan results and like the fact that this data is gathered by sampling 4 times as many listeners as the previous company."
Dick Harlow, General Manager
Dick Broadcasting, Greensboro NC  


“My national and regional business has increased tremendously. Our business is up over 30%. Being able to show Eastlan data made our year.”
Mary Hudak, General Manager
Farmworker Educational Radio, Yuma AZ


"Eastlan delivered on exactly what they promised; bigger sample size, better methodology, and better bang for our dollar. We took the savings and invested in the promotion of our radio stations. We have not had one issue with our clients since switching to Eastlan Ratings.”
Gordy Rush, Vice President-General Manager
Guaranty Broadcasting, Baton Rouge, LA  


"Eastlan has proven to be a reliable and responsive partner in the past, now that relationship is growing to another Neuhoff market-Decatur IL. Our objective is to provide our client partners with the data they need to make the most informed decisions possible. Eastlan allows us to meet that objective."
Mike Hulvey, CEO
Neuhoff Media/Danville, Illinois 


“After considerable deliberation among our Corporate staff, Market Managers and Sales team, we concluded that the Eastlan radio audience measurement services will provide us with credible data at a very efficient cost."
Allen Shaw, President & CEO
Centennial Broadcasting, Fredericksburg and Winchester VA


"Our investment in Eastlan has established our cluster as the market experts in evaluating audience composition and value."
"Dan Buchta, Director of Sales
Townsquare Media, Missoula MT


“Eastlan Ratings provides the audience research we need to measure the outcome of our strategic programming decisions. It also provides the research the ad community desires to properly buy the market. The much larger sample sizes and methodology provides data without ratings wobble and hard to explain outcomes. All this is at a cost commensurate with a company that is a partner to radio.“
"Brian Schimmel, Market Manager
Sunrise Broadcasting, Wilmington NC


"Eastlan personnel prepared ICA’s sales team by conducting on-line training sessions well in advance of the first reporting period. We found their software to be very easy to use, and when we had additional questions, Eastlan usually had immediate answers.

Eastlan provides us with all the tools and credibility necessary to grow our business, help our clients, and serve our listeners."
"Barry Marks, General Manager
ICA Radio, Odessa TX


"I made the switch from Nielsen/Arbitron because I found that for our market, the fees were very reasonable. Additionally, the client service from Eastlan Ratings client service has been so much better."
Benny Bee, President
Bee Broadcasting, Kalispell, MT


"Eastlan Ratings is a versatile service that is easy to use. It has helped us with national business. I'm happy with the value."
Chris Bullock, General Manager
Cromwell Group, Decatur IL


"On top of having a great product, the personal service is wonderful. They always make us feel like we are their best client. This is a company you want on your team."
Jamie Futrell, General Manager
Bristol Broadcasting/Paducah, Kentucky



 

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