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Eastlan Introduces New Micro-Market Measurement
April 25, 2005
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)


EASTLAN INTRODUCES NEW MICRO-MARKET MEASUREMENT

(Sisters, OR)-Radio markets with a population of less than 50,000 now have a versatile, entry level audience measurement tool that is very affordably priced. Eastlan, the second-largest radio ratings company in the U.S., has developed a new product called Analysis One. The first Analysis One measurements will be fielded this Summer.


"Analysis One has been designed with the micro-market broadcaster specifically in mind,” said Eastlan President Mike Gould. “Over the past couple of years, we’ve repeatedly been asked about the possibility of creating a survey product that would allow micro-markets the ability to look at multiple demos and dayparts. With Analysis One priced at less than four thousand dollars, we are confident we’ve been able to address this need with a very easy-to-use and powerful tool."


Analysis One includes Eastlan's sales presentation software, Radius. One of the most unique features of the Radius software is the ability to compare a station's audience delivery to that of the local newspaper. "Our clients are using this feature to re-direct newspaper dollars to their radio stations on a daily basis," remarked Gould.


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Eastlan Resources is privately held media-research firm headquartered in Wenatchee, Washington with offices in Issaquah, Washington (Seattle) and Sisters, Oregon (Portland). Eastlan was formed in 1999 and provides radio audience measurement data to over 300 subscribing radio stations in more than 80 markets across the United States.
 

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