July 20, 2005
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)
FOUR YEARS LATER-NEW EASTLAN STUDY REVEALS 80% OF AMERICANS STILL HAVE LITTLE INTEREST IN SATELLITE RADIO
(Sisters, OR)-The interest in satellite radio seems unchanged over the past four years, according to a new study released today by Eastlan Resources. Eighty percent of Americans remain unlikely to subscribe to satellite radio in the future. These findings are from an Eastlan Resources study of 2,512 Americans (12 years or older) conducted in the first quarter of 2005..
This new data seems to echo the findings of an Eastlan study in the Spring of 2001 in which 80% of American questioned would have no interest in purchasing a new satellite delivered radio service that offered dozens of commercial-free radio channels for a monthly fee of around $10.00.
In the new study, Eastlan found that 5% of those studied are currently subscribing to satellite radio while another 9% are likely to subscribe to satellite radio sometime in the future. Surprisingly, five percent of those participating in the study had never heard of satellite radio. Only 37% of those unaware of satellite radio were 65 or older.
Eastlan Resources is privately held media-research firm headquartered in Wenatchee, Washington with offices in Issaquah, Washington (Seattle) and Sisters, Oregon (Portland). Eastlan was formed in 1999 and provides radio audience measurement data to over 350 subscribing radio stations in more than 80 markets across the United States.