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Benton Harbor First New Eastlan Market In 2006
January 12, 2006
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)


(Sisters, OR) - Eastlan has announced its first new market for 2006: Benton Harbor, Michigan. The market's first measurement will be in the Spring.

"We're pretty excited about the increasing acceptance of our company," remarked Eastlan President/CEO Mike Gould. "We had another record year in 2005 and we are jumping into 2006 with real momentum. We will have 6 or 7 new markets under contract by the end of January. As a previously unrated area, Benton Harbor represents an ideal Eastlan market."

"While the buzz surrounding electronic measurement in larger markets has the industry's attention, small market broadcasters are also hungry for strategies to provide accountability to their advertisers", said Gould. "Eastlan's combination of cost effective audience measurement, actionable data and industry credibility seems to be filling that niche."


Eastlan Resources is privately held media-research firm headquartered in Wenatchee, Washington with offices in Issaquah, Washington (Seattle) and Sisters, Oregon (Portland). Eastlan was formed in 1999 and provides radio audience measurement data to over 300 subscribing radio stations in more than 80 markets across the United States. For more background see

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