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Eastlan's First Syracuse Data Released

April 6, 2007
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)


EASTLAN'S FIRST SYRACUSE DATA RELEASED


Eastlan, the country's second largest radio ratings firm, has completed its much-anticipated inaugural audience measurement study of the Syracuse, New York market. The data was fielded January 11, 2007 through March 8, 2007 and includes a sample size of 2002.

Syracuse is the largest market measured by Eastlan and is representative of the continued growth of the company. President/CEO Mike Gould said today, "we are pleased to provide service to Syracuse. It's another indication of the changing dynamic in radio audience measurement. Significant cost pressures are forcing broadcasters to seek more cost effective ways to get audience measurement data for their clients. Eastlan's economical culture and our telephone-recall methodology seem to address that need. We are certain Eastlan's influence will continue to expand rapidly and could potentially impact all markets not measured by passive electronic means."

The top five radio stations in Syracuse (adults 12 plus, Monday-Sunday 6am-12M, AQH Share) according to Eastlan Winter 2007 study are:

WBBS-FM Country Clear Channel 10.6
WSYR-AM News/Talk Clear Channel 9.1
WRVO-FM NPR State University New York 7.2
WNTQ-FM CHR Citadel 6.4
WTKW-FM Classic Rock Galaxy 5.6


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Eastlan Resources is privately held media-research firm headquartered in Wenatchee, Washington with offices in Issaquah, Washington (Seattle), Naples, Florida and Sisters, Oregon (Portland). Eastlan was formed in 1999 and provides radio audience measurement data to over 400 subscribing radio stations in more than 80 markets across the United States. 

 

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