There Is An Alternative

Midwest Expansion Top Priority For Eastlan
September 5, 2007
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)

Veteran Broadcaster Bud Janes will consult ratings company.

Identifying Midwest expansion as a top priority, Eastlan Ratings today announced a consulting agreement with veteran radio broadcaster Bud Janes.

Janes, currently with KRMS/Osage Beach MO, founded Bick Broadcasting in 1981 and served as the company's President until it was sold to Double O Radio in 2006. Bick operated stations in Hannibal, MO, Sedalia, MO and Quincy, IL.

"This is one of those situations where the perfect guy fell into our lap", said Eastlan President/CEO Mike Gould. "In our effort to accelerate Eastlan's already rapid growth, it became clear we needed a more orchestrated approach in the Midwest. Since the sale of his company has now closed, Bud has the time and expertise to guide our process. As an owner/operator and NAB Board member, he's been in the same trenches as our clients and has earned a well-deserved reputation as an industry leader and innovator. I can't imagine anyone more uniquely qualified to help Eastlan excel."

"Eastlan is a great company and provides a tremendous alternative", said Janes. "It's going to be fun to help them sound the trumpet a bit. I've been on the bandwagon a long time. I think we were Eastlan's first client in the Midwest back when they were just getting started. They helped me make a little money so I guess it's time to return the favor to Mike. Plus, this will keep me off the golf courses for awhile!"


Eastlan Ratings is privately held media-research firm headquartered in Sammamish, Washington with offices in Issaquah, Washington (Seattle), Naples, Florida and Sisters, Oregon (Portland). Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 400 subscribing radio stations in more than 80 markets across the United States.

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