There Is An Alternative

Ratings Return To Springfield, Illinois' State Capital
September 5, 2007
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)


RATINGS RETURN TO SPRINGFIELD, ILLINOIS' STATE CAPITAL
Eastlan Ratings to provide first ratings since 2002.


For the first time since 2002, Springfield, IL broadcasters will have current ratings data as Eastlan enters the market. Eastlan Ratings' Fall 2007 report will be the first audience estimate report in the market since Arbitron exited in 2002.

"Because Springfield has not had metro radio ratings for the past five years, the market has seen a three-year decline in national and regional marketing revenues," remarked Kevan Kavanaugh, President and General Manager of Mid-West Family Broadcasting in Springfield. "I think there has been a tendency for buyers and planners to steer more advertising dollars toward television or nearby radio markets where there are ratings for them to look at. Consequently, I'm excited about Eastlan Ratings measuring the Springfield radio market."

"Getting Eastlan into our market is an important step in keeping local radio in Illinois' capital city front and center with both media buyers and our regional client base", said Kevin O'Dea, General Manager of Neuhoff Broadcasting in Springfield. "I also look forward to our local and regional advertising agency partners having Eastlan's vital quantitative and qualitative information to assist in putting together results-oriented radio campaigns."

"I can't think of a market where our data is being more heavily anticipated", said Eastlan President/CEO Mike Gould. "Hardly a week goes by when we don't have a media buyer ask us about Springfield. We're flattered that Mid-West Family and Neuhoff Broadcasting have placed their trust in Eastlan Ratings with multiple-year agreements.

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Eastlan Ratings is privately held media-research firm headquartered in Sammamish, Washington with offices in Issaquah, Washington (Seattle), Naples, Florida and Sisters, Oregon (Portland). Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 400 subscribing radio stations in more than 80 markets across the United States.
 

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