VOX Chooses Eastlan Ratings in Vermont
September 3, 2008
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)
VOX CHOOSES EASTLAN RATINGS IN VERMONT
COO Barlow says change results in "money right to our bottom line"
Vox AM/FM has announced their retention of Eastlan Ratings to measure the Burlington/Plattsburgh VT/NY market beginning with Fall of 2008. This signals Eastlan Ratings' entry into market #137.
Vox COO Ken Barlow offered, "We have used Eastlan in other markets and have found their product to be well-received by both local advertisers and regional agencies. Furthermore, we find the Eastlan methodology to more accurately reflect the listeners in our markets. The data and software is solid and very sales and programming friendly."
Barlow stressed why he chose Eastlan over Arbitron: "We get a great product that gives us everything the other service does and more, but at a fraction of the price. That's money right to our bottom line."
Barlow also commented that he was swayed by Eastlan's recent rapid growth, "When Ed Levine at Galaxy took the plunge with Eastlan first in Syracuse and then in Utica and had such positive results…I was sold!"
Vox recently purchased their Burlington/Plattsburgh cluster from Clear Channel. Eastlan Ratings President/CEO Mike Gould predicts Vox represents the beginning of a significant shift in small market audience measurement. "The new owners of a significant number of the former Clear Channel stations are now free to make their own decisions regarding ratings providers as their inherited deals expire. We are confident many of these operators will choose to put additional money to their bottom line rather continuing to subsidize the PPM."
Eastlan Ratings is privately held media-research firm headquartered in Sammamish, Washington with offices in Florida, Missouri and Oregon. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 400 subscribing radio stations in more than 80 markets across the United States. For more background see www.eastlanratings.com.