There Is An Alternative

Broadcasters Turning to Eastlan

November 20, 2008
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)

BROADCASTERS TURNING TO EASTLAN
One CEO says Eastlan saves radio jobs.

Galaxy Communications and GAP West have reached long-term agreements with Eastlan Ratings to provide audience measurement research to their companies.

"We are delighted to sign a long-term agreement with Eastlan for both the Syracuse and Utica-Rome markets", said Galaxy Communications CEO Ed Levine. "Stop laying off your hard-working radio staff and hire Eastlan to be your ratings provider. We signed with Eastlan in Syracuse at the end of 2006. Our 2007 BCF grew 4.3% in a flat overall market while of 2008 BCF has climbed 9.4% in a market that is down over 5%. If we had not switched ratings vendors, this type of growth would not have been possible. It's very clear to us, Eastlan saves radio jobs!"

GAP West will use Eastlan Ratings in a number of markets concentrated in the West

"It's exciting to be able to help broadcasters save staff positions and grow their business, especially during tough times," said Eastlan Ratings President/CEO Mike Gould. "Our primary mission is providing R-O-I for small and medium market broadcasters. The events of this week have only served to solidify our commitment to this principal. Because of the trust of several industry leaders, I'm confident we will have some exciting news relating to new alliances and a major expansion plan to announce in the next few weeks."

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Eastlan Ratings is privately held media-research firm headquartered in Sammamish, Washington with offices in Florida, Missouri and Oregon. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 400 subscribing radio stations in more than 80 markets across the United States. For more background see www.eastlanratings.com.

 

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