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Eastlan's Expansion Exceeds Expectations

September 16, 2009
For Immediate Release

 

EASTLAN'S EXPANSION EXCEEDS EXPECTATIONS
First Numbers From Triple-Rated Markets Released

 

(SAMMAMISH, WA) In a year that has found Eastlan Ratings expand into 10 new markets overall, Thursday, the ratings company begins service to Anchorage, AK, Billings, MT, Corpus Christi, TX, Tri-Cities, WA and Yakima, WA.

Two of the 10 new markets have drawn national attention because in both Appleton/Oshkosh and Green Bay, all three major radio ratings firms provided Spring audience measurement. It's the first time Eastlan, Arbitron and Nielsen have measured concurrently. "We have found tremendous interest from broadcasters anxious to compare the results in these markets", said Eastlan Ratings President/CEO Mike Gould. Gould also notes: "The most impressive number is not shown-that number is the tremendous difference is the price paid by the broadcaster to license the data."

For comparison, the Eastlan numbers are provided below:

Green Bay WI

 

 

SP 09 EASTLAN

 

 

12+ Mon-Sun, 6a-12mid Pop: 202,500

 

 

 

 

 

 

 

 

 

 

Station

Format

Owner

SP 09

WTAQ-AM

Talk

Midwest Communications

10.3

WNCY-FM

Country

Midwest Communications

9.9

WIXX-FM

CHR

Midwest Communications

9.1

WKSZ-FM

CHR

Woodward Communications

6.6

WAPL-FM

Rock

Woodward Communications

6.5

WOGB-FM

Oldies

Cumulus

5.2

WPNE-FM

News/Classical

University of Wisconsin

4.7

WHID-FM

News/Talk

University of Wisconsin

4.4

WDUZ AM-FM

Sports

Cumulus

3.7

WZOR-FM

Modern Rock

Woodward Communications

3.6

WQLH-FM

Hot AC

Cumulus

3.4

WPCK-FM

Country

Cumulus

3.4

WECB-FM

AC

Woodward Communications

2.7

WOZZ-FM

Classic Rock

Midwest Communications

2.5

WZNN-FM

Alternative

Cumulus

2.4

WNAM-AM

Adult Standards

Cumulus

1.9

WORQ-FM

Contemporary Christian

Lakeshore Communications

1.5

WTMJ-AM

Talk

Journal

1.5

WNFL-AM

Sports

Midwest Communications

1.5

WZBY-FM

Classic Hits

Midwest Communications

1.1

WHBY-AM

News/Talk

Woodward Communications

1.0

WRVM-FM

Religion

WRVM, Inc

1.0

WAUN-FM

Smooth Jazz

Magnum Radio

1.0

WPFF-FM

Contemporary Christian

Bethesda Christian

0.9

WVBO-FM

Oldies

Cumulus

0.5

WROE-FM

AC

Midwest Communications

0.4

 

 

Appleton/Oshkosh WI

 

 

SP 09 EASTLAN

 

 

12+ Mon-Sun, 6a-12mid Pop: 319,600

 

 

 

 

 

 

 

 

 

 

Station

Format

Owner

SP 09

WNCY-FM

Country

Midwest Communications

10.5

WAPL-FM

Rock

Woodward Communications

8.2

WIXX-FM

CHR

Midwest Communications

7.3

WHBY-AM

News/Talk

Woodward Communications

6.5

WVBO-FM

Oldies

Cumulus

5.0

WKSZ-FM

CHR

Woodward Communications

4.2

WPNE-FM

News/Classical

University of Wisconsin

3.9

WHID-FM

News/Talk

University of Wisconsin

3.6

WPKR-FM

Country

Cumulus

3.6

WTMJ-AM

Talk

Journal

3.2

WTAQ-AM

Talk

Midwest Communications

3.2

WNAM-AM

Adult Standards

Cumulus

3.1

WOZZ-FM

Classic Rock

Midwest Communications

3.1

WWWX-FM

Rock

Cumulus

2.8

WEMI-FM

Contemporary Christian

Evangel Ministries

2.6

WROE-FM

AC

Midwest Communications

2.4

WZOR-FM

Modern Rock

Woodward Communications

2.2

WOSH-AM

News/Talk

Cumulus

1.9

WOGB-FM

Oldies

Cumulus

1.9

WQLH-FM

Hot AC

Cumulus

1.9

WDUZ AM-FM

Sports

Cumulus

1.7

WORQ-FM

Contemporary Christian

Lakeshore Communications

1.1

WOVM-FM

AC

Sovereign City Radio

1.1

WRVM-FM

Religion

WRVM, Inc

1.0

WECB-FM

AC

Woodward Communications

0.9

WSCO-AM

Sports

Woodward Communications

0.8

WZNN-FM

Alternative

Cumulus

0.8

WISN-AM

News/Talk

Clear Channel

0.7

WDKV-FM

Contemporary Christian

Educational Media Foundation

0.4

 

 

 

 

© 2009, Eastlan Ratings

 

 

May not be quoted or reproduced without prior written permission from Eastlan Ratings

 

 


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Eastlan Ratings is privately held media-research firm headquartered in Sammamish, Washington with offices in Florida, Missouri and Oregon. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 450 subscribing radio stations in more than 90 markets across the United States. For more background see www.eastlanratings.com.

 

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