September 16, 2009
For Immediate Release
EASTLAN'S EXPANSION EXCEEDS EXPECTATIONS
First Numbers From Triple-Rated Markets Released
(SAMMAMISH, WA) In a year that has found Eastlan Ratings expand into 10 new markets overall, Thursday, the ratings company begins service to Anchorage, AK, Billings, MT, Corpus Christi, TX, Tri-Cities, WA and Yakima, WA.
Two of the 10 new markets have drawn national attention because in both Appleton/Oshkosh and Green Bay, all three major radio ratings firms provided Spring audience measurement. It's the first time Eastlan, Arbitron and Nielsen have measured concurrently. "We have found tremendous interest from broadcasters anxious to compare the results in these markets", said Eastlan Ratings President/CEO Mike Gould. Gould also notes: "The most impressive number is not shown-that number is the tremendous difference is the price paid by the broadcaster to license the data."
For comparison, the Eastlan numbers are provided below:
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Green Bay WI |
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SP 09 EASTLAN |
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12+ Mon-Sun, 6a-12mid Pop: 202,500 |
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Station |
Format |
Owner |
SP 09 |
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WTAQ-AM |
Talk |
Midwest Communications |
10.3 |
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WNCY-FM |
Country |
Midwest Communications |
9.9 |
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WIXX-FM |
CHR |
Midwest Communications |
9.1 |
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WKSZ-FM |
CHR |
Woodward Communications |
6.6 |
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WAPL-FM |
Rock |
Woodward Communications |
6.5 |
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WOGB-FM |
Oldies |
Cumulus |
5.2 |
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WPNE-FM |
News/Classical |
University of Wisconsin |
4.7 |
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WHID-FM |
News/Talk |
University of Wisconsin |
4.4 |
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WDUZ AM-FM |
Sports |
Cumulus |
3.7 |
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WZOR-FM |
Modern Rock |
Woodward Communications |
3.6 |
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WQLH-FM |
Hot AC |
Cumulus |
3.4 |
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WPCK-FM |
Country |
Cumulus |
3.4 |
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WECB-FM |
AC |
Woodward Communications |
2.7 |
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WOZZ-FM |
Classic Rock |
Midwest Communications |
2.5 |
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WZNN-FM |
Alternative |
Cumulus |
2.4 |
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WNAM-AM |
Adult Standards |
Cumulus |
1.9 |
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WORQ-FM |
Contemporary Christian |
Lakeshore Communications |
1.5 |
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WTMJ-AM |
Talk |
Journal |
1.5 |
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WNFL-AM |
Sports |
Midwest Communications |
1.5 |
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WZBY-FM |
Classic Hits |
Midwest Communications |
1.1 |
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WHBY-AM |
News/Talk |
Woodward Communications |
1.0 |
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WRVM-FM |
Religion |
WRVM, Inc |
1.0 |
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WAUN-FM |
Smooth Jazz |
Magnum Radio |
1.0 |
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WPFF-FM |
Contemporary Christian |
Bethesda Christian |
0.9 |
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WVBO-FM |
Oldies |
Cumulus |
0.5 |
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WROE-FM |
AC |
Midwest Communications |
0.4 |
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Appleton/Oshkosh WI |
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SP 09 EASTLAN |
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12+ Mon-Sun, 6a-12mid Pop: 319,600 |
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Station |
Format |
Owner |
SP 09 |
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WNCY-FM |
Country |
Midwest Communications |
10.5 |
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WAPL-FM |
Rock |
Woodward Communications |
8.2 |
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WIXX-FM |
CHR |
Midwest Communications |
7.3 |
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WHBY-AM |
News/Talk |
Woodward Communications |
6.5 |
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WVBO-FM |
Oldies |
Cumulus |
5.0 |
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WKSZ-FM |
CHR |
Woodward Communications |
4.2 |
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WPNE-FM |
News/Classical |
University of Wisconsin |
3.9 |
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WHID-FM |
News/Talk |
University of Wisconsin |
3.6 |
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WPKR-FM |
Country |
Cumulus |
3.6 |
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WTMJ-AM |
Talk |
Journal |
3.2 |
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WTAQ-AM |
Talk |
Midwest Communications |
3.2 |
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WNAM-AM |
Adult Standards |
Cumulus |
3.1 |
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WOZZ-FM |
Classic Rock |
Midwest Communications |
3.1 |
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WWWX-FM |
Rock |
Cumulus |
2.8 |
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WEMI-FM |
Contemporary Christian |
Evangel Ministries |
2.6 |
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WROE-FM |
AC |
Midwest Communications |
2.4 |
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WZOR-FM |
Modern Rock |
Woodward Communications |
2.2 |
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WOSH-AM |
News/Talk |
Cumulus |
1.9 |
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WOGB-FM |
Oldies |
Cumulus |
1.9 |
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WQLH-FM |
Hot AC |
Cumulus |
1.9 |
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WDUZ AM-FM |
Sports |
Cumulus |
1.7 |
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WORQ-FM |
Contemporary Christian |
Lakeshore Communications |
1.1 |
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WOVM-FM |
AC |
Sovereign City Radio |
1.1 |
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WRVM-FM |
Religion |
WRVM, Inc |
1.0 |
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WECB-FM |
AC |
Woodward Communications |
0.9 |
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WSCO-AM |
Sports |
Woodward Communications |
0.8 |
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WZNN-FM |
Alternative |
Cumulus |
0.8 |
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WISN-AM |
News/Talk |
Clear Channel |
0.7 |
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WDKV-FM |
Contemporary Christian |
Educational Media Foundation |
0.4 |
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© 2009, Eastlan Ratings |
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May not be quoted or reproduced without prior written permission from Eastlan Ratings |
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Eastlan Ratings is privately held media-research firm headquartered in Sammamish, Washington with offices in Florida, Missouri and Oregon. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 450 subscribing radio stations in more than 90 markets across the United States. For more background see www.eastlanratings.com.