November 4, 2009
For Immediate Release Contact:
Mike Gould, Eastlan (877-886-3320)
FMR SYNERGY RAISES EASTLAN CEILING
"Fohr is brilliant researcher."
(SAMMAMISH, WA) In a move designed to increase the capacity of fast-growing ratings provider, Eastlan Ratings is proud to announce that Bruce Fohr, President and owner of FMR Associates, has become a partner after making a significant financial investment in the company.
"Simply put, Bruce Fohr is a brilliant radio researcher," said Eastlan Ratings President/CEO Mike Gould. "After 32 years in the game, his reputation is impeccable and his contacts are staggering. If the old adage that 'you are judged by the company you keep' is true, our company has raised its ceiling tremendously today."
In addition to Fohr joining Eastlan as a partner and member of the board of directors, Fohr's firm, FMR Associates will now handle all the fielding for Eastlan's market measurement studies. "This synergy provided by aligning with FMR will mean a great deal to Eastlan clients," added Gould. "FMR has a long history of generating the highest quality research. We can merge that with Eastlan's culture of economy to continue to provide our ratings product at prices unparalleled in the industry. As we have said before, Eastlan stands alone in providing a quality, low-cost ratings alternative. With Bruce Fohr making a big investment in our company in the middle of a lousy recession, we are even further convinced that we are on the right track."
Eastlan Ratings is privately held media-research firm headquartered in Sammamish, Washington with offices in Florida, Missouri and Oregon. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to over 450 subscribing radio stations in more than 90 markets across the United States. For more background see www.eastlanratings.com.