September 24, 2012
For Immediate Release
Contact: Mike Gould, Eastlan (877-886-3320)
TWO FORMER ARBITRON MARKETS MOVE TO EASTLAN
"The best course of action is often to change vendors."
(BELLEVUE, WA) The other shoe has dropped in Wilmington NC and Saginaw/Bay City/Midland MI. Both radio markets will now be measured by Eastlan Ratings beginning with the Fall 2012 period. Arbitron's service to these markets was dropped earlier this year.
"Having reliable audience research in this day and age is vital. Eastlan provides this at an affordable rate," said Brian Schimmel, Market Manager for Sunrise Broadcasting in Wilmington NC. "I've been watching Eastlan's growth over the past decade and feel comfortable with their product in this market."
Economics also played a key role in the decision in Saginaw/Bay City/Midland MI market. "I chose Eastlan to survey radio listening habits here because Arbitron priced themselves out of this market," remarked Shannone Dunlap, General Manager of the Next Media cluster.
"Brian and Shannone really reinforce a new trend as broadcasters are beginning to take control of their ratings vendor relationship", commented Eastlan President/CEO Mike Gould. "In today's marketplace as the leading provider's price for radio ratings climbs, the best course of action is often to change vendors."
Eastlan Ratings is privately held media-research firm headquartered in Bellevue, Washington with offices in Connecticut, Missouri, North Carolina and Oregon. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see www.eastlanratings.com.