There Is An Alternative

Eleven Markets Elect Eastlan

October 24, 2013
For Immediate Release
Contact: Mike Gould, Eastlan (877-886-3320)

ELEVEN MARKETS ELECT EASTLAN
"Eastlan is a 100% radio focused brand"

(BELLEVUE, WA) Eastlan Ratings caps another year of significant growth with the announcement of 11 additional markets: Abilene TX, Casper WY, Cheyenne WY, Lake Charles LA, Lawton OK, Lufkin/Nacogdoches TX, Mankato/New Ulm MN, Odessa/Midland TX, State College PA, Texarkana AR and Wichita Falls TX.

"We know where our bread is buttered and we are extremely thankful," said Eastlan President/CEO Mike Gould. "Eastlan is a 100% radio focused brand. Our future is inexorably linked to the success of small and medium market radio broadcasters. Local radio is in the middle of resurgence as new ownership groups revitalize the industry in step with forward-thinking established broadcasters. Our purpose is to be certain the power of local radio is not diminished by research companies geared toward television or personal jukebox services like Pandora or Spotify."

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Eastlan Ratings is privately held radio-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see www.eastlanratings.com.

"We remain wholly focused on serving the needs of small & medium market broadcasters in a world where the investment necessary for ratings data from the leading provider just doesn't hunt. R-O-I matters in markets outside the Top 50, too!"     -Mike Gould -Eastlan Ratings -President/CEO

 

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