August 31, 2015
For Immediate Release
Contact: Mike Gould (541-318-1100)
EIGHT MORE MARKETS GO EASTLAN.
Shaw: "credible data at a very efficient cost"
(BELLEVUE, WA) Eastlan Ratings is enjoying a record year and today announced it's expansion into 8 new markets beginning this Fall: Baton Rouge LA, Fort Morgan/Sterling CO, Fredericksburg VA, Marshall MO, Santa Rosa CA, Sedalia MO, Winchester VA and West Plains, MO.
Among those radio leaders making the switch to Eastlan Ratings are Centennial Broadcasting President & CEO, Allen Shaw and Guaranty Corporation President & CEO, Flynn Foster.
Shaw recognized the message Eastlan has long touted, "after considerable deliberation among our Corporate staff, Market Managers and Sales teams in Fredericksburg and Winchester, we concluded Eastlan's radio audience measurement services will provide us with credible data at a very efficient cost".
"Guaranty Media is excited to work with Eastlan Ratings in the Baton Rouge market," said Foster. "As Baton Rouge's number one and only locally owned radio group, we have felt for some time that Eastlan's process of gathering ratings is superior. The sample size will be at least double what we have seen in the past and a much better measure of who is listening to our five radio stations. We look forward to many years together."
"As radio continues to evolve in the increasingly competitive audio entertainment environment, the old expense models don't make much sense anymore," said Eastlan President/CEO Mike Gould. "Broadcasters need a responsibly priced ratings tool to prove the unmatched reach of radio. We are very thankful to begin a 16th year of providing just that service."
Eastlan Ratings is privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see www.eastlanratings.com.