There Is An Alternative

Las Cruces Broadcasters Drop Nielsen

August 22, 2016

For Immediate Release

Contact:  Mike Gould (877-886-3320)
Ron Stone (952-232-0876)
Michael Smith (575-527-1111)


LAS CRUCES BROADCASTERS DROP NIELSEN.
Eastlan adding three markets this Fall

(BELLEVUE, WA) Adams Radio Group and Bravo Mic Communications have chosen a new ratings vendor for the Las Cruces NM radio market.

"Adams Radio is extremely excited announce our new partnership with Eastlan Ratings in Las Cruces," announced Ron Stone, Adams Radio Group President and CEO. "We believe we will see more consistency from book to book versus what has been very unstable ratings in Las Cruces with the old service. Additionally, we see this partnership as one likely to grow into our other markets as current agreements expire."

"Many companies and individuals fear change and we at Bravo Mic Communications are excited to be moving to a new vendor for radio listener metrics," said Michael Smith, Bravo Mic General Manager/Vice President. "Eastlan Ratings listened to our concerns, was able to provide a solution and a value proposition, making the choice easy."

"Radio broadcasters continue to tell us our painstaking focus on providing a credible and affordable audience measurement tool, based largely on a single respondent per household methodology, makes a whole of sense, said Eastlan Ratings President/CEO Mike Gould. "Especially at a time when the largest radio ratings vendor is dealing with how to explain the benefit of an expensive methodology that can include up to 16 participants per household."

Las Cruces joins Charleston WV and Dyersburg TN as new Eastlan markets this Fall.


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Eastlan Ratings is privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data across the United States. For more background see www.eastlanratings.com.

 

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