There Is An Alternative

Hundreds of Additional Agencies to Use Eastlan

June 29, 2018

For Immediate Release
Contact:  Ellen Coulter (704) 235-5414
Mike Gould (541) 318-1100

Advantage Media to provide "another option for our clients".

(BELLEVUE, WA) - At least 700 more agencies nationwide will soon have access to Eastlan Ratings data.

Mooresville, NC-based Advantage Software ( will integrate Eastlan's data into their widely-used media buying software suite, effective with Eastlan's Spring 2018 release. All agencies using Advantage will automatically receive access to all Eastlan data.

"Integrating Eastlan Ratings provides yet another option for our clients. This partnership helps us achieve our goal of offering an all-in-one and easy-to-use solution for agencies, including media planning and buying of all types", says Advantage President Ellen Coulter.

"We are dedicated to doing everything we can to make it as easy as possible for buyers to choose radio," added Mike Gould, Eastlan Ratings President/CEO. "Over the past year, we have heard from many agencies around the country that having Eastlan available to them as they switch to Advantage is critical. We appreciate Ellen and her team working so quickly to make it happen."


About Eastlan Ratings:
Eastlan Ratings is a privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see

About Advantage Software:
Advantage Software is the leading provider of enterprise-level software specifically designed for advertising agencies and marketing companies. Advantage automates all aspects of accounting, billing, project management, digital asset management, creative proofing, media management, and client relationship management with the specific needs of agencies and their clients in mind. Robust and customizable modules are fully integrated to streamline processes, ensure accuracy, and deliver excellent management reporting. Advantage Software is headquartered in Mooresville, North Carolina.


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