March 15, 2019
For Immediate Release
EASTLAN REPLACES NIELSEN IN MERCED
|Contact: ||Mike Gould (541) 318-1100|
Service to Williamsport also added.
WA) The radio ratings currency is changing in Merced CA. Eastlan Ratings is the new provider beginning with the Spring 2019 survey period.
Eastlan has also added service to the Williamsport PA market.
“As has been the case since Eastlan was founded 20 years ago, we remain solely focused on helping the radio industry protect its revenue stream. We are certain this concentration is what allows our company to continually expand our influence,” said Eastlan President/CEO MikeGould.
“Our agency partners are becoming increasingly reliant on Eastlan to help complete the radio picture nationally as in many areas the leading provider no longer offers service or is dependent on undersized samples. Much like Comscore’s increasing influence in television measurement, we now live in a word where neither radio or nor television can be reliably bought using a single data provider.”
“As Eastlan prepares to roll into our 20th year, we
are so grateful to the radio leaders like Mike and Cole who have
recognized the value in carefully scrutinizing their radio ratings
vendor relationship,” said Eastlan President/CEO Mike Gould.
Ratings is a privately held media-research firm headquartered in
Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides
radio audience measurement data to markets across the United
States. For more background see www.eastlanratings.com.