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Eastlan Ratings and Audio Entrepreneur Mike Agovino form partnership

Eastlan Ratings Press & News
July 29, 2019
For Immediate Release
Contact:  Mike Agovino (mikeagovino@eplusratings.com)
Mike Gould (mgould@eastlanratings.com)

EASTLAN RATINGS AND AUDIO ENTREPRENEUR MIKE AGOVINO FORM
PARTNERSHIP TO EXPLORE AUDIO GROWTH OPPORTUNITIES.

Agovino will lead the partnership with several innovations expected this summer.


(BELLEVUE, WA & LOS ANGELES, CA) - The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.

Agovino stated, “Over the course of time as the country and individual markets have diversified legacy measurement methods have failed to keep pace. Years later we see the impact of this complacency; underrepresentation of certain cultures and sub-cultures in the sample base which leads to results that significantly distort the listening habits of non-English dominant populations. We are confident that “E-Plus" will overcome these challenges and gain traction as a service that empowers advertisers and their agencies with more accurate multi-cultural listener data and a more accurate holistic view of markets with large non-English populations”.

Mike Gould, President of Eastlan Ratings, had this to say regarding the partnership, “Eastlan has a twenty-year heritage of providing trusted audience metrics in over 100 US markets. We engaged Mike to work with us to explore growth opportunities in the market and collectively we’ve embraced a vision around democratizing measurement in multi-cultural markets. It’s important to note that this is a fully independent venture with no financial support or influence from outside media companies”.

“E-plus” will significantly expand sample sizes from current Nielsen panels while also employing a single respondent per household model to ensure proportionate inclusion of multi-cultural consumers. The first “E-Plus” analysis is currently in process for the Los Angeles market and the partners intend to share the results publicly in an advertiser/agency information webinar to be held sometime in August.

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Mike Agovino is a Digital Entrepreneur and CEO of Digital Audio Venture firm JaxLaw Inc. and President/CEO of independent podcast studio and consultancy, Workhouse Connect. Workhouse Connect produces shows like POPS! The Louis Armstrong Story and Fame Is A Bitch with AJ Benza. Agovino’s career path includes 18 years within the Katz Media ranks where he rose to fill Presidential roles at Katz Radio and Clear Channel Radio Sales. Mike later Cofounded Triton Digital and as it’s COO from 2006-2015, he was instrumental in the creation of the local market streaming measurement service, Webcast Metrics Local.

Eastlan Ratings is a privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more information see www.eastlanratings.com.

 

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