Eastlan Moves To Continuous Measurement With No Additional Cost
November 18, 2019
For Immediate Release
EASTLAN MOVES TO CONTINUOUS MEASUREMENT WITH NO ADDITIONAL COST
|Contact: ||Mike Gould (541) 318-1100 |
Gould states Eastlan committed to “celebrating unmatched reach of radio”.
(BELLEVUE, WA)- Here’s something you don’t hear often. Beginning in Spring of 2020, Eastlan Ratings will provide continuous measurement-without additional cost to its subscribers.
Mike Gould, President/CEO of Eastlan Ratings remarked, “as we begin our 21st year of service to radio broadcasters, we are committed to celebrating the unmatched reach of radio while at the same time, helping make it easier for advertisers to confidently invest in our industry.”
All markets currently measured twice per year by Eastlan will receive the usual Spring book in late June of 2020. Then beginning in July, continuous measurement begins resulting in monthly books thereafter.
Gould added, “we are confident the increased consistency and stability of Eastlan’s new continuous measurement will offer radio advertisers a new level of accountability and instill more confidence in our subscribers so they are more empowered to share compelling stories about the unrivaled impact of local radio used correctly.”
Eastlan Ratings is a privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see www.eastlanratings.com.