Eastlan Begins Service To 5 New Markets
May 5, 2020
For Immediate Release
EASTLAN BEGINS SERVICE TO 5 NEW MARKETS
|Contact: ||Mike Gould (541) 318-1100 |
(BELLEVUE, WA) Five more radio markets will have a new ratings provider this year. Eastlan Ratings is beginning service in Clovis/Portales NM, Heber City UT, Meridian MS, San Luis Obispo CA and Santa Maria CA.
The two California markets will be measured continuously while the three other markets will be measured once annually.
“We are absolutely seeing a resurgence of the need to demonstrate the reach of local radio,” said Eastlan President/CEO Mike Gould. “Even on Main Street, small and medium market broadcasters are changing their presentations to better compete with digital. In many cases, our clients are saying the ability to demonstrate the reach of a radio schedule has become more important in direct sales than a 25-54 ranker. With few exceptions, Eastlan is the most cost effective way for small and medium broadcasters to access these tools.”
Eastlan Ratings is a privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see www.eastlanratings.com.