There Is An Alternative

Former Client Joins Eastlan

April 14, 2021

For Immediate Release
Contact:  Mike Gould (541-318-1100)
Frank Kulbertis (843-816-7253)

Kulbertis: ”I love everything about what Eastlan Ratings does for small and medium market radio."

(BELLEVUE, WA) - No one can tell the story of a product better than someone who has used it. Long-time radio vet Frank Kulbertis was recently a client of Eastlan Ratings and now joins the company as Client Services Director. Kulbertis previously served as General Manager for the five FM stations of Redwood Empire Stereocasters in Santa Rosa, CA. Interestingly, Santa Rosa is the largest U.S. marketto be surveyed only byEastlan. Broadcasters in the marketdropped Nielsen service thereseveral years ago.

"I handled regional and national sales before becoming GM of the Santa Rosa stations, soI know what it’s like to talk to ad agencies about buying with Eastlan research,” says Kulbertis. “Honestly, getting them to use and accept the Eastlan numberswas not all thatdifficult. Buyerswant to make educated decisions and Eastlanis presented in exactly the same way while offeringa completerepresentation of the entire market."

"Frank brings a wealth of experience to Eastlan and I’m flatteredto have him choose to invest his time working with us,” says Mike Gould, President/CEO of Eastlan Ratings. “Not only has he been a sales trainer for dozens of stations across the countryfor many years, he has sat in the same chair as our clients and has unique first-hand experience creating ROI using Eastlan."

"I love everything about what Eastlan Ratings doesfor small and medium market radio,” says Kulbertis. “And, they list every station whether they’re a subscriber or not. This company really is Putting Radio First.”


Eastlan Ratings is a privately held media-research firm headquartered in Bellevue, Washington. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see


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