There Is An Alternative


  Take a few minutes and check out this video (at left) , featuring two experienced broadcasters who have taken the plunge and lived to tell about it!

Near predatory price increases, shrinking sample sizes and mandated rolling average
reporting are leaving radio with older data that is less flexible and costs much more.

Whether you are in a highly-competitive market where CPP and CPM frequently come into play or in a smaller market where you'd just like to have some numbers to help your sellers take away newspaper dollars, Eastlan Ratings can help you get the job done.

We’re the second largest radio ratings company in America, providing audience measurement to more than 80 markets across the United States.


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Eastlan Methodology (pdf)


Guide to Ratings Bias & Ratings Distortion (pdf)


Analysis One Entry Level Surveys


Radio Buying & Selling Terms
(pdf courtesy AAAA & RAB)



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