We challenge you to take the world’s easiest test.

Ready?

What’s more important to the success of your station?

A.) The air personality who does mornings on one of your stations before voicetracking on two others?

B.) The dividends paid to the anonymous stockholder of one of your vendors?

Seems like a dumb question right? Sadly, as obvious as the answer seems, year after year, hundreds of broadcasters choose B and thousands of radio jobs are cut so that stations can pay exorbitant fees to their current audience ratings vendor.

It’s time to put an end to this destructive practice. Before you blindly renew with your long-standing ratings vendor, give us a call. You may be shocked at what you learn. We routinely save successful broadcasters like you tens of thousands of dollars per year. No doubt you’ve heard the insurance company that asks for 15 minutes and suggests could save up to 15%. Well, give us 5 minutes and you could save more than 50% on your annual ratings expense.

As has been the case for nearly 12 years, the simplicity and economy of Eastlan Ratings continues to save radio jobs as broadcasters opt to invest in their people rather than subsidize some vendor’s stock price.

We’d love the opportunity to help you save jobs in your company and still get the high quality audience ratings you need to serve your customers . Give me a call at 541-318-1100 or email me at mgould@eastlanratings.com.

It’s your choice. Cut more jobs and let the leading provider name the price you’ll pay or pick up the phone and take control of your annual ratings expense.

I look forward to hearing from you.