Fellow Broadcasters:

We hear it everyday. Broadcasters just like you are asking for and deserve quality audience measurement research at a reasonable price-a price allowing them return on investment in this challenging financial environment. As Arbitron and Nielsen propose staggering price tags, it is now clear; Eastlan remains alone as a provider of reasonably-priced, reliable ratings data. The simplicity and economy of Eastlan will continue to save radio jobs as broadcasters opt to invest in their people rather than subsidize expensive ratings ventures. Ultimately, we all know great people are going to be the salvation of radio-not over-priced ratings products-sticker book or otherwise.

A number of things make Eastlan Ratings different than the other ratings vendors-not the least of which is that we are 100% American owned by three radio broadcasters. Our business practices are not designed for Wall Street or foreign investors-we are completely focused on serving radio in small & medium markets. In addition, all of our research is fielded in the United States.

In the end, the market will choose which ratings vendors provide the best return on investment. As we celebrate our 10th anniversary, we are very appreciative that Eastlan Ratings has been chosen as the audience measurement provider for more than 90 markets across the country in 2009. While the size of Eastlan's markets range from 5,000 to 600,000 in population, there seem to be two common threads. First is the recognition that ratings are merely one ingredient in empowering a professional and efficient sales effort. And perhaps more importantly, investment in great people is what will insure profitable and prosperous radio stations in the months and years ahead.

Please consider switching to Eastlan and using the considerable savings to invest in your staff.


Continued Success To You,